Ads You Actually Remember

It’s customary in the wake of the Super Bowl to talk about which ads were the best and the worst. But the real test of memorability is not whether you can recall an ad within 24 hours of seeing it in a venue where you are predisposed to purposely pay extra attention to the advertising. The real test of memorability is whether you recall an ad at a much later time, perhaps more than one year (or five years) later. Moreover, it’s not enough to merely remember the ad, but for an ad to succeed, you must be able to remember enough connected information to take action on the product or service if you wanted to at that later date. So, trying to put aside the very influential power of ads you’ve seen recently and/or frequently, which ads are memorable enough to you that you know them even years later?

Links:
Super Bowl 2010 Ads (Video)