I learned about Groundwire.net from this Christian Post article, although in retrospect, I think I've heard them on Air-1 before as well. The idea of this youth pastor was that the Great Commission says to "Go." It doesn't say, "Make them come." So he started advertising for Christianity on secular radio programs at times of the day when teens would be listening. Now, 8 years later, he places ads on MTV, VH-1, Comedy Central, and the Cartoon Network. Awesome and challenging idea based on the grammar of the Bible!
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